This word suggests a form of gatekeeping. With the plethora of free information available out there on the web, readers don’t want to go through a multi-step process to reach your freebies. You’re not just signing up to a list - you’re getting something for yourself. This is an action-oriented word that makes the reader feel good. Let’s break down the use of these 3 words to see why this is so effective: Get instant accessĬhris Ducker, a business mentor and the founder of, positions his email list as a privilege by using the words “Get instant access”. The best call to action words - in actionĮnough said - let’s take a look at real CTA buttons with phrases that capture emails like crazy. Write them from your reader’s point of view.Įven in the case where the reader does care about you - and often, they don’t - you have better chances of convincing them to sign up if they see a clear benefit from doing so. Instead, try to make your CTA phrases benefit-driven. This CTA is self-serving because it focuses on what I’m gaining - a subscriber. Power words are great, but they don’t tell the whole story - they should show a benefit for the reader.įor example, let’s say I create a form with a “Subscribe” CTA button. You’ll see the words from both lists pop up among the best call to action word examples below.
This is how you get your reader to go from reading to acting.Īpart from action-oriented words, there are other types of copy that are good at persuading.īack in 2012, Copyblogger named the following 5 words as some of the most powerful in the English language: They push the reader to commit a specific action. Notice that all of these words are verbs. And if you want to boost conversion rates, you should use the ones that convey specific emotions in your reader. The best call to action words are some of the shortest copy you’ll ever write. Whatever it is, getting people to join your email list is a crucial step of the funnel. So, are you trying to get more people to sign up for your online service? Do you need them to perform a set of actions? Maybe you own an e-commerce store and are looking to increase sales from repeat customers. Your signup form CTA button is so important because it is the very first step on the way to the final conversion. When a new reader subscribes to your list, you’ll send them a variety of emails, each email having the goal of getting your subscriber one step closer to conversion. Before getting started writing your best call to action wordsīefore you think of getting started, you should first figure out the end goal of your sign up form.
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